CRICUT

OVERVIEW

Cricut is a leading brand of smart cutting machines for crafting and DIY projects. I designed a high-converting landing page for their product launch, showcasing the product range, highlighting key benefits, and guiding customers toward purchase with an engaging, user-friendly experience.

ROLE

Digital designer

DATE

2020

CHALLENGES

  • Acted as the sole designer, managing the entire design process independently.
  • Quickly learned the Cricut product range and brand style guide while working within tight deadlines.
  • Educate customers about the products and drive engagement within a limited amount of page content.
cricut hero

RESEARCH

GETTING TO KNOW CRICUT & ITS AUDIENCES

  • Learned about the four Cricut products, compared key differences between the machines, and identified the target audience for each model.
  • Researched the target audience and found that Gen Z are primarily visual learners who prefer images and videos over lengthy text. This insight informed a more visually driven content approach for the landing page.
  • Reviewed Cricut’s existing style guide to ensure brand and visual consistency throughout the landing page.
  • Educate customers about the products and drive engagement within a limited amount of page content.
cricut-research
cricut-research

USER PERSONA

CREATING FOCUS

I created a user persona to better understand Cricut’s target customers, their goals, and their pain points. This helped me design a landing page that speaks directly to the users’ needs - from explaining the product benefits in simple terms to addressing common questions and motivating them to make a purchase.

USER EXPERIENCE

USER FLOW MAP

I created a user flow diagram to visualize how gamers interact with the landing page and what influences their actions.

cricut-research
cricut-research

MID-FIDELITY DESIGN

WIREFRAMES

I developed wireframes to plan the page structure and user flow, then presented the concept to the stakeholders for feedback and alignment.

USER INTERVIEWS

DISCUSSIONS

I spoke directly with potential buyers and used their feedback to further improve the UX and UI of the landing page.

cricut-research

FINAL DESIGN

  • Chose feature images that demonstrate how each product is used, helping customers grasp its purpose instantly.
  • Added an ‘Endless Possibilities’ area to spark user inspiration and showcase creative project ideas.
  • Added a short video near the 'Add to cart' button to help customers understand the product and motivate action.
  • Included product names on accessories to clarify compatibility and prevent misunderstandings.

KEY FEATURES

CAROUSEL HEADER

Implemented a carousel header to capture attention and showcase all four products.

KEY FEATURES

PRODUCT TABS

  • Displayed product thumbnails above the tabs and labeled each tab with the product name to improve recognition and ensure easy navigation.
  • Tabs help condense the landing page by organizing information into clear, clickable sections, allowing users to easily find details without overwhelming them with a long scroll.
NEXT
PROJECT